TASK 4

The target demographic age of Hallam FM’s audience is 25 – 45, so it is important that the station is advertised in places where these ages will be likely to go.

Big John at breakfast use traditional advertising methods such as having printed ads in newspapers and magazines, for example in the magazines created by the conglomerate Bauer Media, who own Hallam FM.

Hallam FM have sponsored stands at both football stadiums, Sheffield Wednesday and Sheffield United. Hallam FM also sponsor Ponds Forge which is very well known leisure center.

Many top names in various fields such as beauty products and theme parks are in sponsorship deals with  which allow the Hallam FM audience to win competitions, and prizes or earn discounts. This advertises the radio station and the show.

Various websites advertise Hallam FM, such as YouTube and Facebook.

The Big john at breakfast morning show is distributed via the radio, smartphones and The internet, this is a great way for BJ@B to widen its audience and have more people listening in on all of its outgoing content. BJ@B being one of Hallam FM's most successful shows is accessed all over the South Yorkshire area but not just by the radio, they have the ability to access the show on their smartphones and the internet which is extremely useful for people who want to listen in on the show who aren't in reach of a radio.

Big John at Breakfast is distributed via DAB digital radio unlike some radio shows who are still using the analogue AM and FM radio this means that the radio station is being broadcasted over a single wavelength and that it will only allow a single channel per wavelength. Most Digital radio stations are distributed via Multiplexing, this is the most modern way to access digital radio. Multiplexing is effective and efficient for radio stations to distribute their content because unlike Analogue radio stations, DAB radio is broadcasted by computer code which is called binary, this can be compressed to very small sizes allowing more than 1 radio station to broadcast in 1 spectrum. When multiple programmes are squeezed into a single spectrum it is known as Multiplexing and not only is it easier to broadcast but it also gives the listener more choice of the radio stations they listen to.