Big john at breakfast is a morning breakfast show on Hallam FM, they are there to entertain the public and to provide useful information as well as gossip to provide an entertaining show to keep people happy and smiling at the beginning of their day.
The purpose of big john at breakfast is to entertain the listener as they get up in the morning or on the way to work and keep them occupied for the day ahed. Big john at breakfast play adult contemporary music which is usually comprised of chart hits an pop music.
The Jingle at the beginning of the Big John at breakfasts radio show is a representation of a great morning and an upbeat theme to get you ready for the day ahed. This fits as the show is about all of the latest gossip and playing top upbeat tracks to motivate the listener for the day.
The show consists of 3 people two co-hosts who are opposite sex and Big John who is the main host, the reason behind having members of the opposite sex on the show is to let other members of that gender get an insight into what the opposite gender is saying and what opinions differ from theirs. This sense of diversity is interesting and therefore the show can pull audience members of both genders, even if Hallam FM’s profile suggests their is a greater amount of female consumers than male.
The members of the Breakfast show cover important news/gossip when the tunes are not being played, they broadcast some of the latest news and discuss that particular topic in a comedic fashion as to entertain the consumers of the show. They may then play a few songs as to give the listener a break from the discussion and follow this cycle as to keep the listener in constant grasp of the show, which usually results in gaining more and more consumers.
The show also hosts interviews with top celebrities/music artists who come in to talk about their new album or just for a chat, This is another great way to attract attention from other consumers and even the press who listen in to hear what the celebrity has to say.
The show hosts contests to allow multiple interactions with the audience, these can vary from winning money for charity or Big John paying for your bills, this is a great factor for the show because not only do you get a lot of entries for this, people at home or on there way to work, who do not enter or participate will still listen for the conclusions and try to guess the answer for themselves, again this is a great way to pull in listeners and keep them in the buzz of the show.
To quickly summaries the Big John at Breakfast show, the show is hosted by people who have a good humour and the same musical taste as the consumers which is a good quality to have as it forms as nice bond with the listener and makes the consumer feel like he or she is in on the gossip. not only that but they are working class people which are most of Hallam FMs listeners, this is key because this makes the consumers feel like they can relate to any views or opinions given out by big john or one of the co-hosts. Another good quality about BJ@B is the fact you are able to call into the show which gives the listeners interaction with the show which generates more people listening in on the show.
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