script:
Hi. In this video, BME will give you an overview of Conglomerates
vs. Independent Companies, and how the system of ownership works,
and what it means for companies regarding how they operate and
what they produce. First, we’ll run through some frequent
terminology that’ll be used in this video.
Product/Production/Produce:
The process of creating media content. For what we’re going to cover in this particular vlog, a radio show will be the example.
Distribute/Distribution:
The act of getting the product to an audience. Our Radio show example could be distributed by radio, whether it’d be in the car, on your kitchen table-top or on a website stream. Which brings us to the next one. Simulcast.
This is the convergence of Simultaneous and broadcast. This is when the product is broadcast amongst different platforms. Podcasts Are recorded pieces of radio. They’re usually shows that revolve around specific subjects or are made for a purpose. The idea for a podcast is that they can be accessed after their air date seeing some aren’t broadcast live. They can be accessed through the websites of the radio station they’re attached to, or their own pages on the internet. Now we’re good and can proceed with the vlog.
Hallam FM is under ownership of Bauer Media which is a subsidiary of Bauer in their place portfolio of radio networks. The operating model that works within Hallam FM's BJ@B is extremely effective, the production team that writes the script for Big john and his co-hosts create interesting content and write about themes that would work well with Hallam FM's current demographic. Hallam FM has many other programmes that attend to the needs of the consumers. Hallam FM is the number 1 radio station in all of south yorkshire having over 386,000 people listening in one the first quater, some of Hallam FM's main competitors are - Viking (now capital) FM and Real Radio, these are both radio stations who have good consumer feedback and compete with Hallam FM for the top spot.
Within the world of the media industry, lies a system that can be compared to that of good chain, except for the whole ‘om nom nom’ aspect. Instead it’s ownership. One is owned by another, that owned by another. Etc.
Now, you’re wondering, what’s at the top of this chain then, who has this power and chain of companies. These are called Conglomerates, a institution that owns a large amount of diverse companies all in the industry of mass media, whether it’d be film, journalism, television, games or radio.
These owned companies are what we refer to as subsidiaries.
The process ‘Media Merging’ is the result of one media related company purchasing another company for controls of their intellectual resources with the intention to generate more revenue and viewership.
In this day of age, where entertainment and information is crucial to our culture, media companies have been using this fact by creating ways to efficiently reach new customers and turning profits.
If we look at revenue generated, the Walt Disney company remains the largest American conglomerate in the world. Other majors include Time Warner, Viacom, Comcast and the CBS Corporation.
Here in Europe, one of the most conglomerates is Bauer Media, a privately owned multi-nation media company situated in Germany. It is estimated that Bauer’s reach 20 in the UK is around 20 Million
Product/Production/Produce:
The process of creating media content. For what we’re going to cover in this particular vlog, a radio show will be the example.
Distribute/Distribution:
The act of getting the product to an audience. Our Radio show example could be distributed by radio, whether it’d be in the car, on your kitchen table-top or on a website stream. Which brings us to the next one. Simulcast.
This is the convergence of Simultaneous and broadcast. This is when the product is broadcast amongst different platforms. Podcasts Are recorded pieces of radio. They’re usually shows that revolve around specific subjects or are made for a purpose. The idea for a podcast is that they can be accessed after their air date seeing some aren’t broadcast live. They can be accessed through the websites of the radio station they’re attached to, or their own pages on the internet. Now we’re good and can proceed with the vlog.
Hallam FM is under ownership of Bauer Media which is a subsidiary of Bauer in their place portfolio of radio networks. The operating model that works within Hallam FM's BJ@B is extremely effective, the production team that writes the script for Big john and his co-hosts create interesting content and write about themes that would work well with Hallam FM's current demographic. Hallam FM has many other programmes that attend to the needs of the consumers. Hallam FM is the number 1 radio station in all of south yorkshire having over 386,000 people listening in one the first quater, some of Hallam FM's main competitors are - Viking (now capital) FM and Real Radio, these are both radio stations who have good consumer feedback and compete with Hallam FM for the top spot.
Within the world of the media industry, lies a system that can be compared to that of good chain, except for the whole ‘om nom nom’ aspect. Instead it’s ownership. One is owned by another, that owned by another. Etc.
Now, you’re wondering, what’s at the top of this chain then, who has this power and chain of companies. These are called Conglomerates, a institution that owns a large amount of diverse companies all in the industry of mass media, whether it’d be film, journalism, television, games or radio.
These owned companies are what we refer to as subsidiaries.
The process ‘Media Merging’ is the result of one media related company purchasing another company for controls of their intellectual resources with the intention to generate more revenue and viewership.
In this day of age, where entertainment and information is crucial to our culture, media companies have been using this fact by creating ways to efficiently reach new customers and turning profits.
If we look at revenue generated, the Walt Disney company remains the largest American conglomerate in the world. Other majors include Time Warner, Viacom, Comcast and the CBS Corporation.
Here in Europe, one of the most conglomerates is Bauer Media, a privately owned multi-nation media company situated in Germany. It is estimated that Bauer’s reach 20 in the UK is around 20 Million
people. Meaning that 1 in the 3 people are consumers of one or
multiple Bauer owned products. This isn’t all surprising when
Bauer own large media brands like Q and Kerrang. These names are
the largest and most respective as Bauer has done well by making
these brands a opportunity for a cross media platform. Both Q and
Kerrang have multiple ways of distributing their content and for
customers to interact with. The UK Rock/Metal based magazine
Kerrang has a print magazine, extensive website with a a thriving
community, radio show and a TV channel. The other magazine; Q has
its own music award show, that being on the largest in the UK.
Bauer Radio, formerly known as EMAP radio are a subsidiary of Bauer Media Group. Going by the name, this group operates within the Radio Industry, owning a variety of Radio Shows with their own unique purposes and respective audiences. The Radio company is divided into two networks. Bauer Place and Bauer Passion. Place is made up of 36 local radio stations whilst Passion incorporates six national or semi-nation music stations.
The example we’ll use today is the independent local radio station Hallam FM. Situated in Sheffield, it broadcasts to the majority of South Yorkshire. This station is owned and operated by Bauer Radio and is part of their Place network of stations.
Going strong since 1974, the station is number one for audiences in local areas like Sheffield, Rotherham, Doncaster, Barnsley and Chesterfield. With an audience as big as that, Hallam FM is one of the most listened to Radio Stations in all of South Yorkshire.
As is a part of the Place network, that means it operates to serve as a locally oriented radio station, featuring adult contemporary music. The station prides itself on believing that they’re success is due to giving the audience what they want, when they want.
They’re success is also thanks to their Gold award winning show, Big John at Breakfast. As the title and award suggests, the show is the most successful out of all shows that broadcast specifically for the breakfast time frame.
Upon arrival in Sheffield, it’d be tricky to avoid Hallam FM, as it is one of Sheffield’s largest shows, banners and advertisements can be seen on many of the iconic buildings spread throughout the city. This a great example of how companies create brand awareness and contextual advertising, and really creates a sense of community between Hallam FM and their reach to the population of Sheffield. They also sponsor both football clubs Sheffield United and Wednesday.
Seeing that Bauer’s main competitors are BBC Radio and Global Media. Radio stations owned by them like BBC Radio 1 and more locally BBC Radio Sheffield and the colossal Capital FM are Hallam’s biggest competitors. Amongst other smaller competitors.
Bauer Radio, formerly known as EMAP radio are a subsidiary of Bauer Media Group. Going by the name, this group operates within the Radio Industry, owning a variety of Radio Shows with their own unique purposes and respective audiences. The Radio company is divided into two networks. Bauer Place and Bauer Passion. Place is made up of 36 local radio stations whilst Passion incorporates six national or semi-nation music stations.
The example we’ll use today is the independent local radio station Hallam FM. Situated in Sheffield, it broadcasts to the majority of South Yorkshire. This station is owned and operated by Bauer Radio and is part of their Place network of stations.
Going strong since 1974, the station is number one for audiences in local areas like Sheffield, Rotherham, Doncaster, Barnsley and Chesterfield. With an audience as big as that, Hallam FM is one of the most listened to Radio Stations in all of South Yorkshire.
As is a part of the Place network, that means it operates to serve as a locally oriented radio station, featuring adult contemporary music. The station prides itself on believing that they’re success is due to giving the audience what they want, when they want.
They’re success is also thanks to their Gold award winning show, Big John at Breakfast. As the title and award suggests, the show is the most successful out of all shows that broadcast specifically for the breakfast time frame.
Upon arrival in Sheffield, it’d be tricky to avoid Hallam FM, as it is one of Sheffield’s largest shows, banners and advertisements can be seen on many of the iconic buildings spread throughout the city. This a great example of how companies create brand awareness and contextual advertising, and really creates a sense of community between Hallam FM and their reach to the population of Sheffield. They also sponsor both football clubs Sheffield United and Wednesday.
Seeing that Bauer’s main competitors are BBC Radio and Global Media. Radio stations owned by them like BBC Radio 1 and more locally BBC Radio Sheffield and the colossal Capital FM are Hallam’s biggest competitors. Amongst other smaller competitors.
No comments:
Post a Comment